This approach involves efforts to educate people about prostitution and sex trafficking, and encouraging them not to contribute to sexual exploitation by purchasing sex, or by tolerating or supporting this behavior in others. Some of the education efforts are broadcast widely, while others more narrowly target sex buyers, or boys in an effort to prevent them from becoming men who buy sex. More than 105 cities and counties in the U.S. have launched some form of public education effort focused on reducing demand for commercial sex.
To learn more about this intervention, access the resources provided below.
Overview of Anti-Demand Public Education Efforts in the U.S.
- Public Education Overview from National Assessment (PDF, 931 KB)
Public Service Announcements
- Atlanta’s “Dear John” Campaign – Video (2005-2008)
- Atlanta’s “Dear John” Campaign – Print Images (2005-2008)
- Miami’s “Dear John” Campaign – News Reports
Online Ads to Deter Sex Buyers
U.S. Department of Defense TIP Training
Chicago Alliance Against Sexual Exploitation (CAASE) Toolkits for Training and Education
Survivors Healing, Advising and Dedicated to Empowerment (SHADE Movement)
- Survivors Healing, Advising and Dedicated to Empowerment (SHADE Movement)
- https://oaklandnorth.net/survivors-of-human-trafficking-take-the-lead-on-teaching-about-modern-day-slavery/ (2018)
Veronica’s Voice “Stop Demand” Speaking Points
Indiana Attorney General’s Office
- PowerPoint: “Don’t Buy the Lie: Human Trafficking, a Demand Problem”
- “Not a John” wallet-sized cards: http://www.in.gov/attorneygeneral/2963.htm
End Demand, Illinois
End Demand, NYC
Hunt Alternatives Fund, Demand Abolition Program